We are sitting in a time where you cannot rest on the laurels of yesterday. You cannot brag about your achievements from last year. You cannot hope to show off shiny awards, and hope that all of this will bring you rewards tomorrow.
Displays, Marketing, Social Media all have to be living in the future. What is amazing and innovative today is tomorrow’s old news. Continue to do what you’ve been doing, and cultivating those networks and markets, but constantly improve as well.
Have you run reports lately on your demographics? Do you know what the kids these days want? What are the newest fonts & graphics that will gain attention? Has your website been redone within the past year or two? Do you run any social media Analytics programs on your sites or blogs?
If the answer is no to any of those, you’re already behind the curve and potentially losing business. If you don’t want to invest in social media, but are curious how it could augment your company’s marketing, hire a consultant as a one time fee to see what there is to be done and if it would be worth it.
Explore all options, keep on top of research, and always be aware of the newest trends. Your business will thank you for it later.