Trade shows can be exhausting. You’re constantly “On” and networking to meet other people, see specific booths, and either sell your product or buy the products of others. Usually when a trade show is held in a big city it can be difficult because they tend to be on a large scale over the course of a few days. In the case of Las Vegas, it can be a true test of will.
Before heading to Las Vegas for a trade show, make sure you read up and are prepared. Going in prepared is half the battle. Know the booths you want to check into, know the people you want to make sure to meet and discuss with, and also the costs of the products you will be seeing. Don’t make the mistake of reading the materials on the plane ride over, or you’ll miss out on a lot of key money saving tips.
At the very least, come up with a plan at least 6 weeks ahead of time.
Don’t waste your time on collecting business cards. You just wind up going back to your hotel room with a pocket full of cards of people you won’t be able to remember their names. As part of your strategic plan you should think of the key people in your industry to meet with.
Pick the right team. This goes a long way when you’re heading to Vegas for a trade show. Pick workers that will go there to work and not slack off and go enjoy the amenities. Las Vegas is known as Sin City and America’s Playground for a reason. It is home to casinos, fine restaurants, 24-7 bars, the most notable shows, and the best events. It is very hard to resist temptation, especially when you’re there for work. Try to give yourself some time to enjoy these things, but definitely in moderation.
So when going to a trade show in Las Vegas, keep it in mind that its just like any other. Do your homework and be prepared!
