When you have a display – it can be any size, shape, color, height, or width and it can be a tall standing board, or hang from the ceiling or over a wall at a trade show. The possibilities are endless.

But what do you put on the specific display? *That* is the most important thing. The words, the colors, the sizes, the fonts – they all matter. There’s a lot of psychology that even goes into it. Recently, the re-branding of certain companies has seen many logos go from capital letters to lowercase letters. Why? For example, AT&T. A few years ago they consumed Cingular – which was a very popular cell phone company amongst young adults. It was all orange, and had a fun logo that was a paint splat that looked like a person. When AT&T merged, they assumed the orange and mixed it in with their blue, and lower cased the letters at&t. Lower casing has helped them to stay “fresh” because that’s what the younger generation likes. It seems relaxed, fun, and not overly controlled. Hard to believe all of that comes from just a different font, right?

This website came out yesterday – that is a really fun and interactive ebook on fonts from A-Z. Take a look and see what you could throw onto a display to make it “POP” more than it already does.

Just this week, Google even opened up 18 fonts that can be used on line. If you have any digital displays you can now incorporate these fonts into things that people are already accustomed to.

Typography is important be it on line, in paperwork, and displays. Catch someone’s eye. Be creative. Use fun fonts!