Posts Tagged ‘metal POP display’
Sunday, June 20th, 2010
When you’ve got a trade show coming up, it’s pretty hard to differentiate yourself from the competition. Trade shows have hundreds of business all vying for the attention of those walking through them. We’ve talked about how to grab attention with colors or unique fonts. We’ve even talked about the different kinds of wall hangings, ceiling displays, table displays that you can have. But up until now most of those suggestions have been in 2D displays with something like posters and hangings. What about 3D displays?
There are hundreds of different types of 3D displays that you can use at a Trade Show, and that’s half the fun. You don’t want just some boring table with information right? You want something like this cool graphic board that advertises not only outwards, but has the ability to have things placed on it’s 3 different flat levels. Or you want something like these movie cases that are in the shape of characters that people know and love.
There are no limitations when it comes to the size, shape, color, and structure of your POP display. In fact, the more creative the better more often than not. The trick is to be relevant. Know your audience, and your space requirements as well. You don’t ever want to walk into a place with a huge cardboard cutout and have no where to put it!
Try and see a space before you have to actually go in and set up to know what you’re working with. If there aren’t any huge limitations, let your creativity fly!
Tags: brand identity, color theory, creative, custom display, design, display, fonts, metal POP display, point-of-purchase, point-of-purchase display, point-of-sale, POP, POP Display, product marketing, Trade Show
Posted in Uncategorized | No Comments »
Thursday, May 20th, 2010
When you have a display – it can be any size, shape, color, height, or width and it can be a tall standing board, or hang from the ceiling or over a wall at a trade show. The possibilities are endless.
But what do you put on the specific display? *That* is the most important thing. The words, the colors, the sizes, the fonts – they all matter. There’s a lot of psychology that even goes into it. Recently, the re-branding of certain companies has seen many logos go from capital letters to lowercase letters. Why? For example, AT&T. A few years ago they consumed Cingular – which was a very popular cell phone company amongst young adults. It was all orange, and had a fun logo that was a paint splat that looked like a person. When AT&T merged, they assumed the orange and mixed it in with their blue, and lower cased the letters at&t. Lower casing has helped them to stay “fresh” because that’s what the younger generation likes. It seems relaxed, fun, and not overly controlled. Hard to believe all of that comes from just a different font, right?
This website came out yesterday – that is a really fun and interactive ebook on fonts from A-Z. Take a look and see what you could throw onto a display to make it “POP” more than it already does.
Just this week, Google even opened up 18 fonts that can be used on line. If you have any digital displays you can now incorporate these fonts into things that people are already accustomed to.
Typography is important be it on line, in paperwork, and displays. Catch someone’s eye. Be creative. Use fun fonts!
Tags: brand identity, color theory, creative, custom display, design, fonts, google, metal POP display, point-of-purchase, POP Display, product marketing, Trade Show, typography
Posted in Uncategorized | No Comments »
Saturday, May 1st, 2010
There are a number of ways to advertise your product and all avenues must be considered. When you first sit down to think about your marketing, you have to think about online interests, store marketing, press releases, social media, contests, commercials, and so many more options.
When you get around to thinking of your displays, which kind of display is perfect for you? Which style is going to set your brand a part from everyone else? What’s the difference?
Pop Up Trade Show Displays
Large scale posters and stalls that help attract your customers’ eye as they walk around a Trade Show. These will help frame your booth and arrange your area in such a way that will draw positive attention to your product.
Hanging Displays
These can be used in a few ways – they can just be large posters you place on a wall permanently, or they can be things you use for trade shows, or moving sales shows. A Hanging Display is also a case that will hang over a wall or a Pop Up Display.
Hanging Exhibits
This type of display is easily transportable, and can be hung over a cubicle wall, can be framed, or it can actually be hung from high above from the ceiling. Ideally is is a rather large sign that hosts company name and information drawing attention to where you are located on the floor.
Counter Top Displays
These are exactly what you would expect. They are generally eye level and are visible in the general area of a person. Generally these are best used in retail stores and are perfect Point of Purchase (POP) for that last minute impulse buy. The average customer will always peruse them while they are waiting in line for the cashier.
Digital Menu Board Displays
These are relatively new, and would be found most in places like a restaurant, but they are meant to increase sales and visibility. Menus are the perfect item for this kind of display and they can be easily changed whenever they need to be.
Whether you are a retailer, a trade show traveler, or work for restaurants – you must always consider your key audience and location. The type of display you need will follow suit once you sit down to think about it.
Tags: custom display, display, metal POP display, point-of-purchase, point-of-purchase display, POP, POP Display, product marketing, retail display, Sales, Trade Show
Posted in Uncategorized | No Comments »
Tuesday, February 16th, 2010
Point of purchase displays, in essence, glorifies your product, making it stand out from the rest of the consumer options by keeping it separate. Shopping is overwhelming enough with all of the choices out there, why not set your product from the rest by having a point of purchase display?
Since point of purchase displays show a product in a nice fashion, POP displays have huge purchasing power. Customers are willing to pay what they see and value as a better product.
The Impulse Buy
The impulse buy most commonly happens at the counter during check out. You may feel compelled to buy something you didn’t think you wanted or even need, such as chocolate, lip balm or a magazine.
Counter POP displays are limited to smaller merchandise but can add up for extra sales. Many people buy as impulse shoppers and displaying your product where it is convenient will give your sales the extra advantage.
Floor stand POP displays are meant to be displayed independently and on the floor. You can choose metal materials, polymer, etc. Choose between a rotating or non-rotating display with a three-dimensional quality of all four sides. This can be placed anywhere in the vicinity of a shopping area and can act like an island of merchandise.
The power of point of purchase displays adds to your overall marketing strategy by appealing to impulse shoppers and thus increasing sales. Choosing the ideal display is up to you and your brand, your product and where you feel your product would strategically shine.
Tags: custom display, metal POP display, point-of-purchase, point-of-purchase display, POP
Posted in Uncategorized | No Comments »
Saturday, October 24th, 2009
Shopping is boring. There’s too much to look at. Or you’ve seen everything. Shopping is frustrating. It takes too long to find what you want or compromise is required to get close to what you need. Shopping takes time. No one has enough time. It’s one of the reasons that brand marketing programs are so successful. Recognition makes shoppers feel like they are in the right place. Familiarity puts them at ease. When they are comfortable, they spend money.
So what happens when you mix it up? What happens if your point-of-purchase display forces customers out of their old familiar comfort zone? Point-of-purchase displays are a prime opportunity to punch up a marketing campaign and snag lagging attention. It’s more than a box to hold a display at eye-level. It should engage the senses, invite a shopper to step out and experience the product. Even Costco, while minimal at best, does not accept a plain, solid color cardboard in its store displays.
An experienced P.O.P designer can help you create displays that balance the old familiar with the new and emerging. Look for innovation and interactivity to be the cornerstone of brand marketing programs in the coming years. Along with the design, color and user-experience, a good P.O.P. designer will incorporate other important design considerations such as shipping, set up and client usability.
Step out of your own comfort zone. Consumers are changing every day. Are you keeping up?
Tags: custom display, metal POP display, point-of-purchase, point-of-purchase display, point-of-sale, POP, POP Display, product marketing, retail display
Posted in Uncategorized | No Comments »
Monday, October 5th, 2009
The purpose of POP displays is to motivate consumers to buy your product. To motivate you first need to know something about your audience. According to Point of Purchase Advertising International (POPAI), up to 75 percent of buying decisions are made in the store. There are also an enormous number of distractions, including your competition. So, how do you capture the consumer’s attention and hold it long enough to influence a buying decision. Know your consumer!
This means reading marketing research on consumer behavior. It means visiting your retail outlets and seeing first hand how people react. You can never know too much about your consumers. And you can never know it too often. Here’s a couple points to consider:
· Behaviors are reactions to stimuli and conditions, and that means the economy. Are consumers concerned about their spending? Your POP displays should reflect value and savings.
· Are consumers enjoying a bump in the market? Your POP displays should make them feel good about buying your product.
· Have you considered how the color of your display (and the product package, too) might influence your consumers? Calming green or trustworthy blue? Or simply an eye-catching fuchsia.
· Is your product one that is purchased because of a physical need or an emotional need?
There are oodles of blogs on consumer behavior on the web. Spend a few minutes and see what makes sense for your product.
Tags: custom display, green, merchandising, metal POP display, point-of-purchase, point-of-purchase display, point-of-sale, POP, POP Display, product marketing, retail display, sustainability, temporary POP
Posted in Uncategorized | No Comments »
Tuesday, September 8th, 2009
Recently at a big box pet store I observed very prominent placement of a display for doggie-wear. “Dogs Need Clothes Too!” proudly proclaimed the signage that swooped across a quite impressive wall of canine couture. Shirts, skirts, scarves and adornments dominated the aisle.
How would a reasonable person – say, one who might be the owner of a pampered pooch—respond to the statement, “Dogs Need Clothes, Too?” A: You bet they do! Hand me that chemise! B: What dogs need clothes? C: They most certainly do NOT and where are the flea collars? D: What about cats? Don’t cats need clothes?
The point is that the statement can be construed as bordering on absurdity. No, a reasonable person would not likely argue that dogs need clothes, and would most likely notice that your display claims they do. So, it got their attention, what’s wrong with that? A couple things are wrong with the grab-their-attention-with-the-ridiculous tactic. First, it’s insulting. They know what you are trying to do. They know that every POP display or piece of signage in that store is driving a sale. It’s also wasting their shopping time. How about a bit of useful, convincing information about doggie clothing? Dogs need food, water, shelter and love. Turn those facts into statements such as “Protects their skin in harsh weather!” or “Doggie Clothes = Security in a Shirt.” Why make your clients struggle with a baseless fact that distracts from the purpose of the display in the first place?
Cats, for the record, do not have nearly the attire selection that dogs do. As any cat person will tell you, cats are unanimously opposed to being treated like dogs.
Tags: custom display, metal POP display, point-of-purchase, point-of-purchase display, point-of-sale, POP, POP Display, product marketing, retail display
Posted in Uncategorized | No Comments »
Friday, June 19th, 2009
Sometimes, you just don’t want to make a commitment to a particular point-of-purchase display for more than six months or so. The reasons vary: maybe your product is new and you’re testing it out. You may have a limited amount of product left to sell before a new, improved version hits the market. You may have a seasonal product. If you have any reason to consider removing your product from the retail space or replacing the display in a short time frame, that doesn’t mean you have to forgo the benefits of POP display.
A freestanding floor display is commonly viewed as the best way to shout out to consumers and motivate impulse buying. With high-intensity graphics the freestanding floor display is like it’s own product shelf with high visibility. They work well in just about any kind of retail setting, especially high traffic stores like supermarkets. You can also use a freestanding countertop unit for the same effect, only it’s more compact.
Another advantage to temporary POP displays is their durability and flexibility, as well as their cost-effectiveness. Materials used to construct them can include converted corrugated board, vinyl, foam core and various paper stocks. They are easy to assemble – Walmart perfected the PDQ (Pretty Darn Quick) display, which is just as it sounds, ready to go right out of the shipper.
If you are holding off committing to a long-term custom wire display, then a temporary might be a great interim solution.
Tags: custom display, metal POP display, point-of-purchase, POP, product marketing, retail display, temporary POP
Posted in Uncategorized | No Comments »
Sunday, June 7th, 2009
In the retail world, it’s an era of domination by retail discount superstores. You know who they are. For just about every category of consumer good there is someone out there who is going to supersize and sell it for less that you probably want to see it sold for – if you are the manufacturer, the distributor, or the competition. At the same time, you may place your product display in a smaller, more customer-centric environment. What are the special considerations for point-of-purchase displays when you need to maximize your budget yet accommodate two completely different retail environments?
These are a few points to consider when designing a P.O.P. display that could be utilized in multiple environments.
- Prominence. Large format printing is a popular and effective way to cut through clutter – and clutter is something that can be an issue in either a big box retailer or a boutique shop. This doesn’t mean a P.O.P. display needs to overwhelm everything around it. Large format can present your product with a bold look even in a smaller overall unit.
- Appeal to the senses. Make it as irresistible as possible. Incorporate as many of the senses as you can, albeit discretely, so your potential customers are hooked by their own individual preference. For example, if you have sunburn prevention product, try a design and images that invoke the best a sunny day can offer – from the July 5 fried chicken and cherry pie celebration (taste and smell) to a sand volleyball game (visual, tactile). All to be enjoyed without the worry of overexposure to damaging sun.
- Do the comparison shopping. In a big box retail environment, it can be hard to find knowledgeable customer service with expertise in your product. In a specialty store, where employees spend more one-on-one time with customers, but also may be inclined to show them every option, not just yours. Make the job of comparison shopping easy by incorporating mention of a few key competitive advantages into your display. It will serve as the input a big box customer is looking for, while clueing the specialty store clerk to mention your product more notably
Other options exist to make a dual-purpose display work in two environments, you P.O.P designer can help you explore ways to make it work for you.
Tags: custom display, green, metal POP display, point-of-purchase, POP, product marketing, retail display, sustainability
Posted in Uncategorized | No Comments »
Thursday, May 28th, 2009
Sometimes what may be perfectly clear to you may leave your potential audience confused, or even worse, entirely disinterested. Confusion in marketing is a sure path to disaster. Before you get too attached to that tag line, catchy phrase, or proposed jingle and incorporate it into your next custom POP display, try to imagine it from the perspectives of your constituent buyers. How does the message work on the following average personas?
The Teen Buyer: It’s gotta be louder than the MP3 player earbuds that are blocking out all communication. Visual cues are paramount here – words carry much less weight. Show don’t tell.
The Frugal Shopper:This shopper knows that those purse-sized convenience items at the cash wrap are more expensive than their center aisle counterparts. What does your display do to allay the fear of paying too much for too little?
The Distracted Parent: This may be a mom or dad depending on who is employed these days. Their goal is to get what they came for and leave with what they brought (rambunctious children). They want to know: what are YOU going to do to make this easier for me?
The Over-Analyzer: Shows interest in your display, but wants to compare to every other similar product before making a decision. Needs an immutable argument to persuade an immediate purchase.
It may not always be possible to speak the language and address the need of all your desired audience members at once – that where targeting comes in. In any pitch, it’s all about the message – but, remember, that the message isn’t always all about the words. Get the point?
Tags: custom display, green, metal POP display, point-of-purchase, POP, product marketing, retail display, sustainability
Posted in Uncategorized | No Comments »
