Posted by
Josh Dolin on Tue, May 15, 2012 @ 02:23 PM
When you're trying to grab potential customers' attention and you want to get them into the stores where your products are, you need to use every resource at your disposal. Retail stores can be so tough to lure in new customers because, if your product is in a store or associated with a brand that's been around a while, people already believe they have an understanding of what you're all about. If your product is new on the scene you may have a little more luck, but people may also be turned off by your newness. We're a brand-loyal species; we like what we like and we think what we think; even if that's to our downfall.
So how do you, as a marketing agent, responsible for the success of your sales, break down these walls? How do you communicate to non-customers and attract back former customers? One way to really add a visual dimension for your in-store marketing efforts is to use pop displays. Smart marketers use these type of displays to attract customers.
Pop displays add such a dynamic visual appeal to a customers shopping experience. Because of this these displays add a new layer of visual appeal and set your product apart from the rest of the store. This type of attention should attract curious customers. Another benefit of using pop displays is that you should begin to notice a nice increased uptick to your sales numbers.
When you have pop displays somewhere front and center the idea is to chalk up that impulse buyer who just has to have whatever it is you're selling. If you're drawing in customers, the hope is that not only will passers by be attracted to your intriguing displays for that purchase, they will also investigate your brand further to find out what you're all about.
If you're looking for a proven way to pique customer interest in your products and draw in new shoppers to your brand, pop displays are really an effective tool. If you'd like to learn more about adding this marketing tool to your arsenal, contact us at (855) 241-2740.
Posted by
Josh Dolin on Sun, May 06, 2012 @ 11:32 PM
When you're looking for placement in a retail store there may be no better place than at the cash register. Custom POP displays (point of purchase) are a real boon to the marketer as well as to the retail store owner. Adding on sales of your product at the end of a shopping trip is as good for the shop owner as it is for the product producer. Here are 10 reasons why custom POP displays are the way for your product to go.
10) Retail stores are cramped for space. By having your product right at the cash wrap you're closest to the money being exchanged. It's always good to be close to the money.
9) Custom POP displays allow your product to stand out from just being on a shelf around other products.
8) On a custom display your company and/or product name can be right next to your product. This association will further cement your name and your product into the mind of consumers.
7) If your display is custom and kept up to standards your product will have lasting impact.
6) Custom displays allow the producer to pair their product with the right type of display; not just on a rack or shelf.
5) When customers look at your product in a custom POP display they're able to get a composite understanding of your products true value.
4) Depending on where your display is in the scheme of the store, the eyes of the consumer can be drawn to see what you would like them to see.
3) Custom POP displays are also right near the cashier; this is an area they are more likely to keep tidy; ergo your product should always be kept looking as it should.
2) Your product will be a great add-on for a good retail store seller. By being right at the point of sale it will also be the last temptation for an impulse buyer.
1) Even if people don't buy your product they will be left with the lasting image of your custom POP display. The next time they're in the same store they are far more likely to buy on a second go-around.
Posted by
Josh Dolin on Wed, Jan 26, 2011 @ 11:57 AM
It happens many a times when we see something and suddenly we get this urge that we should buy it. This is done using a technique by retail store owners who present their products on special display that attracts many customers. This technique is quite approachable and it is proven to work most times. Often these unique displays attract the common shopper and create impulse purchases.
The technique’s success depends on what you are displaying and how it is displayed. One should know that if he/she wants a product to be sold then it is necessary to displayed it in such a way that attracts the customer. A common mistake made while displaying products is that the stores often display it with respect to their thinking and not the customer’s way of thinking, which results in no sale. You should note that it is necessary to know what a client wants and how a product can be displayed so that the customer is attracted to it in order for the display to be successful.
For instance, you might have noticed when you visit a toy shop you will find that their POP display is very attractive to most every child who comes into the shop. Every child who enters wants to grab its contents. This is because they have displayed it according to a child’s perspective, resulting in a positive way and often in a sale. Even, displays of many restaurant or fast food shops appeal to the customer’s sense. Generally the offer they are providing is quite visible to the customer passing by, which results in enticing the customer into the restaurant to make the purchase.
Asyou’veseen, this technique is something which is used often nowadays by all types of store owners. It is one of the best techniques to attract customers and increase sales.
Posted by
Josh Dolin on Fri, Jan 21, 2011 @ 01:36 PM
Point of Purchase displays are also known as POP displays. Many people are confused or have a wrong idea about this topic. When you purchase something either you have planned to purchase it beforehand or you find something that is quite attractive and you buy it. When you purchase on an impulse like this it is termed as Point of Purchase displays or POP displays. It is advertised in such a manner that the customers are attracted to it and as a result they buy the product. You can say that it is actually one of the “skills” of marketing. You may have noticed such products located at the checkout area where the customers pay for other products and near the entry areas of the store.
The valuable Point of Purchase displays are displayed as a popular product and brought to your attention with a special price tag , or “Sale” sign. An example of a POP may be a flavored lip gloss which you will not find in any display list, but when you checkout at the counter you will find a display section which contains the flavored lip gloss product. Suddenly, the customer feels that this is something which he/she needs. This is a perfect example of an effective Point of Purchase display or POP display. These POP displays work very efficiently when placed in the proper place or position.
You cannot ignore that Point of Purchase displays add good revenue to the cash counter. Many Malls, small shops, etc have used this strategy with very good results. This is one of the best ways to sell your product and has proven to work well. Not only in the case of stationery or accessories related POP displays but also in sectors such as retail. You may question, “How does it help in the retail sector?” In many retail sectors it has helped its customer to purchase more items than planned. The retailers have gained a larger profit when using this strategy. There is a term which you might be familiar with called “Visual Merchandising”. It is one of the best effectual blueprints or ideas that will definitely increase the amount of traffic and also have a good impact on sales volume.
Posted by
Josh Dolin on Wed, Jan 12, 2011 @ 11:20 AM
In 2011 the retail market is expected to be booming. The Retail Gurus have long been considering visual merchandising as a marketing tactic seriously. It enhances customer’s attention and increase sales remarkably. Retail merchandising today has become an essential element for the retail business and works as a silent salesperson which causes customers to purchase.
Shopping is all about buying products which may or may not be necessary to your life. The needs and desires are created with the help of POP display professionals whose objective is to draw customer’s attention, generate the need for that product, and motivate them to buy.
Good visual merchandising also includes training sales personnel in the store about how to build appealing displays. Many times special attention is given to a particular area to inspire customers to purchase. The merchandiser shuffles the color and theme of the window displays along with the changing season and month. Sometimes it’s not as easy as making simple adjustments.
It will always better to hire professional Visual merchandisers, because they make sure that the ideal atmosphere for shopping is created for customers. It might sound straightforward, but there are various perspectives that need to be kept in mind. Visual merchandising is the physical display of products in the most attractive and appealing way.
The purpose is to sell products and promote the store image, To make it more effective, one should always try to be different, new, and creative. Simultaneously you also need to understand and know where to place display panels, how to implement pop-ups, and make sure the placement of POP displays is ideal.
Posted by
Josh Dolin on Tue, Jan 04, 2011 @ 01:42 PM
In the world of business, sales are what every company is always looking for — obviously at the most basic level it covers the cost of production. There are various factors that control it; one of the important amongst them is demand versus supply. To create a demand in a customer’s mind we need to use various kinds of sales promotion techniques, like marketing rebates, customer contests, free travel promotions and point of purchase displays.
POP displays are a way of communication that is aimed at the last leg of the purchasing process – in the store. The display can be done in many ways but all are meant to achieve a common goal, to make sure that a particular product stands out among the competition. Point of purchase displays are incredible for ROI and promotion. Malls, wholesale and retail shops are some of the locations that allow POP display.
- The main goal of point of purchase displays is to achieve customer’s attention and increase the appeal.
- It is a human instinct that we are attracted to wonderfully packaged or decorated products, and for this reason, most companies choose to have lively packaging that are linked with colors that are pleasing to the eye.
- Point of purchase displays are not only for products. Even stores and shops are also using this technique of promotion to draw customer’s attention. Usually we can see stores and malls that have been decorated on their exterior and interior. This is a publicity stunt that is frequently used in the retail sector but slowly it has reached the hospitality and tourism industry as well.
- Point of purchase displays are used in a group effort with other publicity techniques. It has been established to work since it is an simple way to interact with the customers at a level where they can notice the products.
- With the availability of a multiple of products covering the same line, one will have to influence customers to choose their product. The main goal of using point of purchase displays is to manipulate the customers’ minds and influence the customers’ decision to the point they make an impulse purchase.
- Another important thing that is achieved by using point of purchase displays is the building of your brand. This is very helpful to the retailer, wholesaler and the product manufacturer as it associates a certain point of purchase display to a brand and thus any similarity to it will remind the customer of that specific product.
Posted by
Josh Dolin on Sun, Jul 18, 2010 @ 04:11 PM
Trade shows can be exhausting. You’re constantly “On” and networking to meet other people, see specific booths, and either sell your product or buy the products of others. Usually when a trade show is held in a big city it can be difficult because they tend to be on a large scale over the course of a few days. In the case of Las Vegas, it can be a true test of will.
Before heading to Las Vegas for a trade show, make sure you read up and are prepared. Going in prepared is half the battle. Know the booths you want to check into, know the people you want to make sure to meet and discuss with, and also the costs of the products you will be seeing. Don’t make the mistake of reading the materials on the plane ride over, or you’ll miss out on a lot of key money saving tips.
At the very least, come up with a plan at least 6 weeks ahead of time.
Don’t waste your time on collecting business cards. You just wind up going back to your hotel room with a pocket full of cards of people you won’t be able to remember their names. As part of your strategic plan you should think of the key people in your industry to meet with.
Pick the right team. This goes a long way when you’re heading to Vegas for a trade show. Pick workers that will go there to work and not slack off and go enjoy the amenities. Las Vegas is known as Sin City and America’s Playground for a reason. It is home to casinos, fine restaurants, 24-7 bars, the most notable shows, and the best events. It is very hard to resist temptation, especially when you’re there for work. Try to give yourself some time to enjoy these things, but definitely in moderation.
So when going to a trade show in Las Vegas, keep it in mind that its just like any other. Do your homework and be prepared!
Posted by
Josh Dolin on Sun, Jun 20, 2010 @ 04:05 PM
When you’ve got a trade show coming up, it’s pretty hard to differentiate yourself from the competition. Trade shows have hundreds of business all vying for the attention of those walking through them. We’ve talked about how to grab attention with colors or unique fonts. We’ve even talked about the different kinds of wall hangings, ceiling displays, table displays that you can have. But up until now most of those suggestions have been in 2D displays with something like posters and hangings. What about 3D displays?
There are hundreds of different types of 3D displays that you can use at a Trade Show, and that’s half the fun. You don’t want just some boring table with information right? You want something like this cool graphic board that advertises not only outwards, but has the ability to have things placed on it’s 3 different flat levels. Or you want something like these movie cases that are in the shape of characters that people know and love.
There are no limitations when it comes to the size, shape, color, and structure of your POP display. In fact, the more creative the better more often than not. The trick is to be relevant. Know your audience, and your space requirements as well. You don’t ever want to walk into a place with a huge cardboard cutout and have no where to put it!
Try and see a space before you have to actually go in and set up to know what you’re working with. If there aren’t any huge limitations, let your creativity fly!
You’ve got a huge trade show coming up. You’ve got all your materials ready to go. You’ve got great display cases in a variety of shapes, sizes colors, heights, widths and are generally prepared for whatever this trade show might throw at you whether you’ve got a large or small booth or don’t even know what you’re walking into until you get there. You are pumped!
But people aren’t coming to your table.
They aren’t altogether that interested in what you’ve got.
They look quizzically at your product and walk away.
What could you possibly have done wrong?
Well, odds are it was your content. If you are selling a product, you want to entice and engage people to come to you and ask questions. It is up to you to get them to ask more about you and your business.
First – lets look at your graphics. Can they be seen from a distance? Are they using complementary colors to make the words pop? Are the fonts appropriate for your business AND easy enough to read?
Next – lets look at your sign placement. Are you standing in front of it so people can’t see? Is it low in front of your table where people walking won’t see it in their line of vision? Is it small and on the side of your table/booth? Maybe you’ve placed it too high up and no one sees it? The art of Feng Shui is not lost here – know where to place things for optimal vision.
Lastly – lets look at the wording of your signs. Questions are a great way to get people interested in what you’re selling because they want the answers. They want to know how you can help change their lives. Your customers have to sift through so much material at a trade show (and elsewhere) that if they can read through your signs and get the general idea, then why would they bother stopping? Do not place too many words at the same time you shouldn’t place too few words. It is very much a balancing act. Offering free items and letting them know about this kind of giveaway is also a way to draw in people. Contests are a great idea too. One of the best things you can have is some kind of spinning prize wheel that allows your customer to engage and have fun.
So while having the greatest materials may be a giant step in the right direction, you want to make sure your content on signs and displays makes you and your product go the extra mile. Know how to interest people, draw them in, and make them interested. Good Luck!
When you have a display – it can be any size, shape, color, height, or width and it can be a tall standing board, or hang from the ceiling or over a wall at a trade show. The possibilities are endless.
But what do you put on the specific display? *That* is the most important thing. The words, the colors, the sizes, the fonts – they all matter. There’s a lot of psychology that even goes into it. Recently, the re-branding of certain companies has seen many logos go from capital letters to lowercase letters. Why? For example, AT&T. A few years ago they consumed Cingular – which was a very popular cell phone company amongst young adults. It was all orange, and had a fun logo that was a paint splat that looked like a person. When AT&T merged, they assumed the orange and mixed it in with their blue, and lower cased the letters at&t. Lower casing has helped them to stay “fresh” because that’s what the younger generation likes. It seems relaxed, fun, and not overly controlled. Hard to believe all of that comes from just a different font, right?
This website came out yesterday – that is a really fun and interactive ebook on fonts from A-Z. Take a look and see what you could throw onto a display to make it “POP” more than it already does.
Just this week, Google even opened up 18 fonts that can be used on line. If you have any digital displays you can now incorporate these fonts into things that people are already accustomed to.
Typography is important be it on line, in paperwork, and displays. Catch someone’s eye. Be creative. Use fun fonts!