When you’ve got a trade show coming up, it’s pretty hard to differentiate yourself from the competition. Trade shows have hundreds of business all vying for the attention of those walking through them. We’ve talked about how to grab attention with colors or unique fonts. We’ve even talked about the different kinds of wall hangings, ceiling displays, table displays that you can have. But up until now most of those suggestions have been in 2D displays with something like posters and hangings. What about 3D displays?
There are hundreds of different types of 3D displays that you can use at a Trade Show, and that’s half the fun. You don’t want just some boring table with information right? You want something like this cool graphic board that advertises not only outwards, but has the ability to have things placed on it’s 3 different flat levels. Or you want something like these movie cases that are in the shape of characters that people know and love.
There are no limitations when it comes to the size, shape, color, and structure of your POP display. In fact, the more creative the better more often than not. The trick is to be relevant. Know your audience, and your space requirements as well. You don’t ever want to walk into a place with a huge cardboard cutout and have no where to put it!
Try and see a space before you have to actually go in and set up to know what you’re working with. If there aren’t any huge limitations, let your creativity fly!
